Planning ahead for 2023 open enrollment presents employers with a massive opportunity. Doing so gives employers ample time to tailor their employee benefits offerings and showcase perks. Furthermore, early preparation can show employees they are valued and help retain top performers who may be seeking job changes.
Starting today, employers can prepare for open enrollment with the following steps:
1. Tailor Benefits Options
Benefits offerings are one of the top reasons employees join companies and stay at their jobs, so employers should ask them which perks are most valuable. Here are some of today’s most popular benefits:
- Remote or hybrid work environments
- Flexible or hybrid scheduling
- Greater compensation
- Mental health resources
- Caregiving benefits
- Professional development opportunities
- Telemedicine
- Financial wellness resources
2. Determine Key Messaging
After solidifying benefits options, employers need to plan their communication strategies. Key messaging
might focus on new or updated benefits offerings, which can incentivize employees to stay in their current positions
3. Get The Word Out
Employees want more help understanding their options, so employers should share information early,
provide educational resources and have multiple communication channels, such as:
- Group meetings
- One-on-one discussions
- Emails
- Presentations
- Printouts
- Videos
Don’t worry about communicating too soon about enrollment. Repetitive messaging and reminders increase the odds of employees seeing necessary information and understanding their benefits. Reach out to BCC for additional open enrollment information and resources.